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Claudia de Almeida
is a designer
and Art Director
located in NYC.
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If it ain’t broken…

When I came across Phillip Lim’s take on the traditional Mary Jane it was like waking up from a long slumber. I am obsessed with Mary Jane shoes, have I ever thought that they could get any better? NO!!! But here it is, Phlilip Lim proves that he is a true Artiste and he will not settle for the conventional and that anything can be better! All it  takes is a wonderful creative mind.

This is a sweet reminder to never settle, to keep thinking and to keep looking at the world with a sense of wonderment.

I love his take on the Mary Jane and I simply must have a pair.


Saudade da Terrinha.

image via National Geographic

Tickets are finally purchased. Ian and I will be heading down to Brazil for the holidays. The trip includes a quick trip to the South, where my family lives and then Rio; a day visiting architecture landmarks in Brasilia is also in the agenda.

Brazil is so much more than just sunny beaches and tiny swimsuits (That’s just the beginning…). It’s such an inspiring place.

I am already overwhelmed by memories of songs, sonnets, poems, architecture, landscapes that make up the image of Brazil and these 3 particular regions in my mind.

I will be sharing some of this with you as they come to mind and as I plan our trip.

To begin, I will leave you with a translation of a sonnet from one of my favorite “Carioca” (from Rio) poets, Mr. Olavio Bilac:

Milky Way – Sonnet XIII
Well (thou´ll say) hearing stars! Certainly
Thou´ve lost your mind!” And I´ll say to thee, however
That, to hear them, many times I wake
And open the windows, palid in awe…
And we talk all night long, while
The milky way, as an open canopy,
Shines. And, at the coming of the sun, missing and crying,
I still look for them in the desert sky.
Thou´ll now say: “Crazed friend!
What do thou talk to them? What sense
Has what they say, when they are with thee?”
And I´ll say to thou: “Love to understand them!
Because only he who loves may have ears
Capable of hearing and understanding stars.”

Becca PR Icons

Becca PR, a  New York City-based public relations firm that specializes in the hospitality industry, recently asked me to create a graphic for their twitter black splash. I created a banner with little icons that I felt represented some of their clients. This was a fun project! Here are the icons.


Little Nothings? Little Somethings!!!!

Call me Girlie, or Geeky; But I can’t ever pass up something that is adorably pretty or quirky. In a way or another these little nothings end up showing up in my work! Here are a couple of delicious items that make me giggle like a little girl.

“Vintage Threads Made in France more than 70 years ago” – That’s exactly what says in the box. So it must be true!

John Derian Letterpressed gift labels. It’s in the little things. The present will most likely cost as much as the labels!

Gorgeous Mast Brothers Chocolate packaging. I can’t even remember what the chocolate tastes like, but the packaging is yummy.

Gorgeous deconstructed Ballerina skirt I found at John Derian’s. I love this more than words can say. Such a delicate item.

Lost + Found, a wonderfully curated online vintage store, has a seemingly never ending flow of amazing finds. I am obsessed. I am a bit biased because Ian designed their identity, but I love all the little details, particularly the wonderful library card receipts.

All photos by the most wonderful boyfriend ever. Thanks Ian!


SPD 45th Annual Gala

Yesterday was the “Society of Publication Designers” Annual Gala. My boss, Debra Bishop was one of the co-chairs for the gala. I helped her design some of the graphics/collateral for the show, including the program, entry form, and a few web widgets. The theme for the evening was “Rare Specimens”. I will post some more photos of the collateral/party as soon as I get them. In the mean time, here are a couple of things I did. Needless to say how much extra work this was aside from our daily job, but it was very fun as I love type and intricate designed pages. :)


Out right now!

The June issue of More Magazine is now on sale. This was a fun issue to work on, also very ambitious, we didn’t have much time to close the issue, a few mistakes were made, but, all in all was a good issue. Check it out.

Below the subscription Cover. Concept and Design by Debra Bishop. Jamie Lee Photographs by Brigitte Lacombe. I will post the Newsstand cover as soon as I get a chance to get it shot.

A few of the  pages & spreads I designed. Queens of Comedy photographs by Reinhard Hunger. The typography + swashes were all drawn in Illustrator/inDesign.



More Now Opener. Illustrations by Quickhoney and Melinda Beck.


New website.

Hi There, :) ,

It was about time I stopped doing other people’s websites and got my own up. However, I have been too busy for that, I barely had time to eat these past months, a website just was not going to happen, so I asked for some help from Ian Allen, the best boyfriend ever, who put this awesome wordpress + indexhibit template up for me. Thanks Ian, you are simply the best.

As you have probably already noticed, this is my news page, where I will be posting new things I have done or seen. My success and failure stories. So please check in often to see what’s up, and please leave comments. To view my extended portfolio click on “portfolio” and that will take you to a collection of my extended work.

Enjoy and thanks for stopping by!

-Claudia